ANDREW PLATT
5420 Ellsworth Avenue, Apartment 3, Pittsburgh, PA 15232Platt.AndrewLawrence@gmail.com
412.720.2372
EDUCATION
| University of Pittsburgh | Bachelor of Arts; 2009: | Media and Professional Communications |
| Certificate; 2009: | Digital Media | |
| Relevant Courses: | Visual Literacy | Motion Picture Fundamentals |
| Documentary Film | Mass Communication Processes | |
| Mass Media Law | Journalism and Non-Fiction Writing | |
| Video Production | Photoshop Foundations | |
| Media Criticism | Media and Consumer Culture | |
| Public Speaking | Foundations of Design | |
| The College of Wooster | Course work in political science and English | |
INTERNSHIPS
WTAE-TV Commercial Production Department; Marketing and Production Intern; Fall 2009- Participated in brainstorming sessions with superiors and clients.
- Independently wrote and developed scripts for television commercials based on clients' wishes.
- Directed cameraman and talent for on location and studio productions.
- Managed final cut editing sessions.
- Developed and implemented a brand ambassador program with students at several universities.
- Promoted and sold to beverage representatives to expand product distribution to more cities.
- Planned and facilitated several highly successful cross-promotional events.
- Utilized social networking sites, such as Facebook and Ning, to promote brand awareness.
- Managed production of the 2006 PSO Season Guide.
- Independently designed a more efficient and visually stimulating page layout.
- Negotiated printing costs with Pittsburgh based printing companies.
- Reduced the overall production cost for the season guide by over 70% by decreasing page size, switching to recycled paper, and relocating content online.
INDEPENDENT PROJECTS
| Branding a Band | Fall 2009 - Present | Digital Media Producer |
| Digital Look Book | March 2010 | Digital Media Producer |
| Surefire Productions | Jan 2010 - Jan 2011 | Resident Photographer |
EMPLOYMENT
Cole Haan; Stock Manager; February 2007 - October 2008- Managed stock and oversaw all storewide inventory checks.
- Received, processed, and organized product shipments.
- Provided superior customer service.
- Maintained extensive client books to establish significant repeat business.
- Memorized detailed product descriptions to share with clients.